From K-Dramas to Street Style｜從韓劇到街拍：Joseph & Stacey 點解咁紅？

如果你鍾意啲袋實用之餘又有設計感，咁你一定要識 Joseph & Stacey！呢個來自韓國、2009 年由兩位熱愛皮具嘅設計師創立嘅品牌，一直以結合復古美學同現代實用性見稱。成個 vibe 就係 effortless chic～低調中見心思✨

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If you're into bags that are both practical and stylish, you need to know about Joseph & Stacey! ✨

Founded in 2009 by two leather-loving designers in Seoul, this Korean brand is known for blending vintage aesthetics with modern functionality — giving off that perfect effortless chic vibe.

✂️ 品牌特色｜Signature Style

Joseph & Stacey 嘅設計風格係「簡約有型 + 高機能性」，當中最 signature 嘅就係佢哋嘅百摺袋系列——靈感嚟自韓服傳統摺紋，將復古元素轉化成日常生活入面都 carry 到嘅時尚單品。袋款超輕、可摺疊，唔用嘅時候收納方便，拎出街又夠靚，真係 OL daily must-have 💕

• 剪刀 Logo ✂️：品牌用剪刀做 Logo，代表住佢哋對工藝同細節嘅重視。

• Style Mix 🧵：帶點英倫 vintage 感，但唔會太 old school，實用同美感之間取得好好平衡。

• Made in Seoul 🇰🇷：全部都係首爾本地手工製，手感、質感、耐用度都令人安心。

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Joseph & Stacey is all about the balance between minimalist design and high functionality. Their iconic pleated bags are inspired by the folds of traditional Korean hanbok — a nod to heritage, reimagined for daily wear. Lightweight and foldable, their bags are super easy to carry, store, and style. A must-have for the modern working girl  💕

• Scissor Logo ✂️ – The logo features a pair of scissors, symbolizing the brand’s dedication to craftsmanship and attention to detail.

• Style Mix 🧵 – Think British vintage with a modern twist — not too retro, just the right mix of aesthetics and practicality.

• Made in Seoul 🇰🇷 – Every piece is handmade in Seoul, promising quality, durability, and a premium finish you can feel.

👜 熱門系列｜Must-Have Collections

Lucky Pleats Knit 系列：針織壓褶款、超輕身！靈感源自三宅一生，不過感覺再 casual 啲，近年喺韓國真係好 hit。

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Lucky Pleats Knit Series – Ultra-lightweight pleated knit bags, inspired by Issey Miyake’s signature folds but with a more casual tone. No wonder they’re a hit across Korea.

🎨 Hello Kitty 限量聯乘｜Eye-Catching Collabs

佢哋成日搞聯乘系列，例如同 Sanrio 出嘅 Hello Kitty Lucky Pleats Knit 系列，Cute 爆又唔會太公主。

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Joseph & Stacey regularly drops exciting collabs — like the Hello Kitty Lucky Pleats Knit Series with Sanrio. It’s cute but not too girly

🌟 韓星都愛用｜Loved by Celebs

經常喺韓劇女主角手上見到！秀智、Krystal、韓素希都有拎過佢哋嘅袋，上首爾時裝週都成日被捕捉做街拍。

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You’ve probably spotted Joseph & Stacey bags in countless K-dramas. Korean style icons like Suzy, Krystal, and Han So Hee have all been seen carrying them. The brand’s also a street style staple at Seoul Fashion Week.

總結一句：Joseph & Stacey 絕對係 Urban Girls 嘅 daily essential！如果你鐘意簡約設計、重視質感、又唔想撞款撞到厭，呢個牌子你真係要睇吓～

Bottom line? Joseph & Stacey is a daily essential for urban girls who love minimalist style with character. If you’re into design that’s simple, smart, and a little different — this brand deserves a spot on your radar 👀

(Images credit: Joseph & Stacey official website)